Kai Katschthaler

Kai Katschthaler


DevRel with Tech Content Specialisation Germany/Remote

About Me

I’m a startup consultant with 6+ years of experience working with companies on their technical brand. My work is situated at the intersection of tech, marketing and product. I care about your Developer Relations but also about your general company culture and the image you project externally. Instead of quick fixes, we want long-term, sustainable change that creates brand loyalty, both internally and externally.

I create fantastic content, have a strategic mindset, and a knack for asking the right questions. I work exceptionally well with developers and love learning new things. I also enjoy public speaking and am a natural networker with a lot of empathy and a keen interest in Diversity, Equity and Inclusion (DEI).

Watch my most recent talk “How to Talk About Mental Health Without Losing Your Mind” at Pyjamas Conf.

Work Experience

  1. DevRel Consultant & Content Specialist


    Self-employed Remote

    I help startups and entrepreneurs shape their brand and find their voice and values. Services include tone of voice workshops, brainstorming content strategy, re/structuring websites, copy creation, and inclusive language audits. I can also guide other writers with copy coaching and constructive editing.

  2. Public Relations Manager

    Dialog im Dunkeln/Dialogue in the Dark Vienna Vienna, AT

    Dialogue in the Dark is a social business providing empowering job opportunities for blind and visually impaired people and educating the public about what it is like to be blind. I handled PR and marketing responsibilities, created content for the website and social media, created and spearheaded ad content, liaised with journalists and helped run events.

  3. Press Officer

    Skill3d Events and New Media Vienna, AT

    Skill3D is Austria’s biggest eSports agency specialising in eSport and gaming events. As Skill3D’s first ever PR hire, I set up press work procedures at the company. I wrote press releases and blog posts, monitored media coverage, managed media contacts, and liaised with journalists during our events. I also initiated and organised the “Games Don’t Kill” exhibition at Museumsquartier Wien in June 2009, which attracted a lot of attention and was covered by multiple media outlets.

  4. Journalist and Feature Writer

    Wiener Zeitung Vienna, AT

    Wiener Zeitung is one of Austria’s biggest (and oldest) national broadsheets. I worked in the Local/Vienna department, creating a wide range of content. I wrote daily content, often on a very short deadline, but also created extensive, research-based features on topics such as youth trends, extreme sports, environmental issues and technology. I liaised with contacts, covered press conferences, occasionally co-authored pieces with colleagues, and edited and proofread other people’s work on a daily basis.


  1. Class Central’s Web Development Bootcamp


    FreeCodeCamp/Class Central remote

    I’m as good as finished with Class Central’s Web Development Bootcamp. Over the course of six weeks, I learned HTML and CSS through the combination of FreeCodeCamp’s self-paced New Responsive Web Design classes and live-streamed lessons by Jessica Rose. I’ve finished multiple projects varying in scope and have also engaged in my cohort’s Discord channel, where I tried to help out others wherever I could — which, in turn, has also helped my own learning progress. At this point in time, I just have to hand in my very last project.

  2. Diploma in Digital Filmmaking

    Filmschule Wien Vienna, AT

    During this comprehensive course in Digital Filmmaking, I focused on script writing and directing and made my first short film called Snapped, a story about two young women who find a way of communicating with each other through art.

  3. MA in Journalism & Media Management

    FH Wien Vienna, AT

    During my studies, I acquired further knowledge about journalistic methods and honed my writing skills. In my thesis, I explored the effects of lobbying efforts on reaching marriage equality in Austria.

Volunteering & Own Projects

  1. Founder


    Taboola Rasa — A clean slate for mental health

    Taboola Rasa is a non-profit mental health advocacy project I started in 2016. Taboola Rasa seeks to create awareness for mental health experiences and neurodivergence and erase the stigma attached to them by interviewing people and sharing their stories with the world.

  2. Creative Copywriter


    As part of the TEDxVienna group of volunteers, I played a significant part in organising three separate conferences in 2014. I was involved in communication and PR work but also ensured the show went smoothly as the stage manager for the main conference, “Brave New Space”.

Fun facts about me

  • Started working as a journalist when I was 16
  • Gigged as a stage manager on live TV broadcasts while in school and uni
  • Almost became a professional bassoonist
  • Wild swimming all year round (yes, even in winter!)


  • Content Strategy
  • Content Creation
  • Copywriting, Editing & Coaching
  • Branding & Tone of Voice
  • Diversity, Equity & Inclusion
  • HTML & CSS
  • Public Speaking
  • Live-Streaming


  • German (native)
  • English (native equivalent)
  • Italian (vastly forgotten but can be reactivated)
  • Hungarian (second mother tongue, very rusty)
  • I Also Speak Dev (fluently)